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• 23/08/2024 - Albergo Diffuso for sustainable development of small Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.villages
• 12/08/2024 - Intelligenza Artificiale, in quanti la utilizzano?
• 31/07/2024 - Che sia il caso di affrontare il turismo come merita?
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• 04/11/2023 - Ecco di cosa mi occupo
• 07/02/2023 - Intervista a Giancarlo Dall’Ara
• 26/08/2022 - Albergo Diffuso: un e-book gratuito
• 01/06/2022 - Scenario dell’albergo diffuso in Italia e nel mondo

Cinese Friendly Italy: facciamo il punto sul progetto di rete per la Cina

Si è tenuto ieri il seminario Chinese Friendly Italy, organizzato da Teamwork per gli alberghi di Milano che aderiscono al network.

Tra i relatori: Mauro Santinato, Presidente Teamwork, Giancarlo Dall’Ara ideatore del progetto, Cristina Girardi partner Chinese Friendly Italy, e Romolo Nardiello di Evento Italiano.

Giancarlo Dall’Ara ha fatto il punto sui programmi in corso:

-Una cinquantina gli aderenti in tutta Italia, non solo alberghi ma anche musei come il MART di Rovereto e il Guggenheim di Venezia, campi da Golf (come il Gol della Montecchia di Padova) sistemi territoriali come Alexala di Alessandria e Rimini Reservation di Rimini, in fase di adesione Outlet e Consorzi di commercianti, e infine operatori come il T.O. Evento Italiano

-In calendario per i primi mesi del 2014: l’organizzazione di un work shop in Italia per operatori specializzati sulla Cina, e l’organizzazione del Convegno Internazionale delle città chinese friendly;

-Quanto alle iniziative in Cina, oltre alle attività di marketing sui principali Social Network cinesi già avviate, una applicazione per turisti cinesi in Italia e la presenza ad alcune fiere in (Gift a Canton nel mese di febbraio, e COTTM a Pechino ad aprile)

-Gli alberghi Chinese Friendly Italy si impegnano a seguire un percorso culturale e di aggiornamento per entrare in sintonia con le aspettative dei turisti cinesi, ed in particolare con il turismo indipendente in forte crescita in Cina, e ad adottare gli standard di accoglienza di base (dal sito web in lingua cinese, alla segnaletica interna, dal bollitore in camera ad una attenzione ai menù, al wi fi gratuito).

-Chinese friendly è un progetto internazionale (il marchio è registrato in 27 paesi) e pertanto sono previste anche azioni di marketing internazionali come la stampa di un opuscolo dei musei europei “Chinese Friendly”, così da proporre l’offerta italiana anche all’interno di itinerari europei.

Per saperne di più sul progetto in Italia:

Per saperne di più sul progetto chinese friendly international:

http://www.chinesefriendly.com/?lang=en

http://turismocinese.blogspot.it/2013/12/chinese-friendly-italy-il-punto-e-i.html