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• 23/08/2024 - Albergo Diffuso for sustainable development of small Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.villages
• 12/08/2024 - Intelligenza Artificiale, in quanti la utilizzano?
• 31/07/2024 - Che sia il caso di affrontare il turismo come merita?
• 29/07/2024 - L’identikit degli italiani in visita ai musei

• 04/11/2023 - Ecco di cosa mi occupo
• 07/02/2023 - Intervista a Giancarlo Dall’Ara
• 26/08/2022 - Albergo Diffuso: un e-book gratuito
• 01/06/2022 - Scenario dell’albergo diffuso in Italia e nel mondo

Cina e Giappone

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Cresce il turismo d’affari nei mercati Bric

La Fondazione GBTA ha presentato il quarto rapporto annuale sui turismo d’affari con le previsioni per i prossimi cinque anni. Si legge che nel 2011, i mercati emergenti come Brasile, Russia, India e Cina, hanno registrato tassi di crescita di oltre il 15% nella spesa per viaggi d’affari, e le prospettive per il 2012 sono […]

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Brasile: un viaggio incentive in Italia, da manuale

“Un viaggio incentive lungo cinque giorni, con 300 partecipanti, albergo a cinque stelle, attività sulla destinazione, shopping, serate spettacolari in location diverse: l’evento che si è svolto nella seconda metà di giugno e che ha visto protagonisti i responsabili di settore brasiliani della banca Santander è stato davvero da manuale”: http://www.eventreport.it/stories/agenzie/78254_santander_brasile_un_incentive_di_cinque_giorni_porta_a_roma_oltre_un_milione_di_euro/

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Il turismo dai mercati Bric verso l’Italia: una introduzione

Coraggio, non perdiamoci d’animo, il mercato c’è! Ecco le regole d’oro per affrontare i mercati Bric: http://www.torontoontariocanada.net/37-world-travel-and-tourism-industry-competes-for-bric-tourists.html   Di seguito qualche approfondimento mercato per mercato: Brasile Il Brasile scopre l’Italia: http://www.ttgitalia.com/stories/incoming/74005_brasile_la_nuova_america_per_il_prodotto_italia/ Il Brasile supera la Germania e diventa il terzo mercato per gli USA: http://www.panrotas.com.br/noticia-turismo/mercado/brasil-passa-alemanha-e-e-no-3-para-eua_77380.html#.T4wQKFma9FU.twitter   Russia Monitor Visa Europe: russi big spender in Italia: […]

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Notizie dalla Cina che corre

Dedico alla Cina un blog specifico. Ho pensato però di proporre in questo spazio alcuni degli spunti più stimolanti, tra quelli che mostrano la vivacità di questo mercato. Cominciamo con i giovani, che corrono più in fretta degli altri: i “Post-90” a differenza dei nati negli anni ’80 sono la generazione dei social media, una […]

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Bric: la ricerca dell’Osservatorio Nazionale del Turismo

I viaggiatori provenienti dai paesi cosiddetti BRIC – Brasile, Russia, India e Cina – sebbene rappresentino una quota ancora contenuta del turismo straniero in Italia – sono tra i clienti potenziali più interessanti per il nostro Paese vista anche la crescita esponenziale dei flussi turistici verso l’Italia, registrata negli ultimi anni. I dati della Banca […]

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